Key Responsibilities of an SEO Expert
1. **Keyword Research**: SEO experts begin by conducting thorough keyword research to identify the search terms and phrases that users are typing into search engines. The goal is to find keywords that are relevant to the business, have high search volume, and low to moderate competition. By targeting the right keywords, SEO experts can ensure that the website content aligns with what potential customers are searching for.
2. **On-Page Optimization**: This involves optimizing various elements of the website itself to make it more search-engine friendly